FA: You set up the label in 2006, how did it all start?
NB: I was working in an investment bank and after doing that for 7 years, I wanted to move into something more creative and have a complete career change. I’ve had no formal training, although I do draw, so I took a year off, went travelling, and when I got back, I set up Lucas Jack.
FA: How does the design process work when developing your jewellery?
NB: It’s very much about trial and error. I have great manufacturers over in China, so I’ll draw some pieces, send them out, and then head out there a few months later to see the product made. From there I’ll work with them to tweak aspects of the design, the materials used and the finishing processes.
FA: Has the Lucas Jack aesthetic changed over the years?
NB: Yes absolutely. In the beginning with did mainly silver pieces as this is what seemed to sell well, but we wanted to move into gold, so now we create lots of brushed and polished gold, as well as more colourful pieces.
FA: What are your best sellers?
NB: The rings do really well, and also our simple, gold cuffs.
FA: How would you describe the Lucas Jack style, and the core values of the brand?
NB: Fashion forward, minimalist and simple, with clean, graphic lines and a quality feel. We wanted to make pieces that are to be worn, to be bought and, in a sense commercial, so good value is an important element to the brand. I think our pieces have the right balance of luxe factor and affordability.
Lucas Jack is sold in approximately 250 UK stockists, including Fortnum and Mason, the V&A and Fenwicks, as well as in 30 different countries, both in Europe and worldwide. For more information visit www.lucasjack.com