Thomas Lyte

I received a call in May 2009 from the CEO of one of the UK’s most influential sports brands, he said “your three pages of coverage in the Sunday Times Magazine, for Thomas Lyte, is the best piece of Public Affairs I have ever encountered”. This press was achieved by the creative PR Boutique, MLPR.

In our time working with MLPR, they undoubtedly put Thomas Lyte on the media map. A delight to work with, uniquely combining classic Press Relations with a capability to think laterally and deal with the new media landscape.

I believe it would be difficult for any PR team to match their media relations talent.” Kevin Baker. CEO Thomas Lyte

MLPR we responsible for the successful launch of new luxury brand Thomas Lyte in 2007. This quintessentially English luxury brand, features beautiful handcrafted gifts as well as innovative travel and business accessories.

The brand was launched at Browns Hotel in Mayfair, and in addition to generating features and product placement in the style and luxury press, MLPR devised and implemented The Thomas Lyte Modern Heritage Award. This design initiative and competition was in conjunction with The Craft Council and was a nationwide search for British talent.