Leading London boutique @Irisfashion officially opened the doors to their latest store in Amersham last week, a picturesque village in Buckinghamshire, just outside London. With the success of their three existing stores, located in London’s villages, it was a “natural step to look at a location outside of town”, says business owner Annie. The Iris boutiques have made a name for themselves as a go to for stylish mums on the run; looking for great trend-led fashion and accessories. Owners Annie and Sarah curate an edited seasonal wardrobe, so you can guarantee to find something to instantly update your look. The new store stocks designer labels such as @isabelmarant, @ByMaleneBirgers, as well as lesser known labels like @SessunBlog and Duffy. Visit their sleek new e-boutique www.irisfashion.co.uk or pop into your local store http://www.irisfashion.co.uk/about-us/find-us.aspx
