We worked with the Nica bag brand from 2014 – 2016 and our communications spanned brand building, media launches and press office.
To re-position Nica as a cool, fashion forward accessory brand and generate media coverage in the top tier fashion media.
We organised for fashion editor and influencer Bonnie Rahkit to work with the design and redefine the brand USP. New season campaign imagery was shot, and a new ‘Style Edit’ on-trend collection designed in collaboration with Bonnie. This was launched at an intimate dinner with key fashion media and influencers.
Press coverage up by 50% in top tier media including Sunday Times Style, You Magazine, The Frugality, Erica Davies and Grazia. Up lift in sales across digital and wholesale
“Marie Louise and the team demonstrated a clear understanding of the brand strategy and provided a consistent and thorough approach. They are straight forward to work with and deliver excellent results,” Brand Manager, Nica bags