We worked with the Nica bag brand from 2014 – 2016 and our communications spanned brand building, media launches and press office.
The Challenge:
To re-position Nica as a cool, fashion forward accessory brand and generate media coverage in the top tier fashion media.
The Solution:
We organised for fashion editor and influencer Bonnie Rahkit to work with the design and redefine the brand USP. New season campaign imagery was shot, and a new ‘Style Edit’ on-trend collection designed in collaboration with Bonnie. This was launched at an intimate dinner with key fashion media and influencers.
The Results:
Press coverage up by 50% in top tier media including Sunday Times Style, You Magazine, The Frugality, Erica Davies and Grazia. Up lift in sales across digital and wholesale
“Marie Louise and the team demonstrated a clear understanding of the brand strategy and provided a consistent and thorough approach. They are straight forward to work with and deliver excellent results,” Brand Manager, Nica bags