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We worked with the Nica bag brand from 2014 – 2016 and our communications spanned brand building, media launches and press office.  

The Challenge:  

To re-position Nica as a cool, fashion forward accessory brand and generate media coverage in the top tier fashion media.  

The Solution:    

We organised for fashion editor and influencer Bonnie Rahkit to work with the design and redefine the brand USP.  New season campaign imagery was shot, and a new ‘Style Edit’ on-trend collection designed in collaboration with Bonnie.  This was launched at an intimate dinner with key fashion media and influencers.

The Results:

Press coverage up by 50% in top tier media including Sunday Times Style, You Magazine, The Frugality, Erica Davies and Grazia.  Up lift in sales across digital and wholesale

“Marie Louise and the team demonstrated a clear understanding of the brand strategy and provided a consistent and thorough approach.  They are straight forward to work with and deliver excellent results,” Brand Manager, Nica bags