Instagram Fashion Bloggers unite for Smart Works

On Instagram I recently co-founded the hashtag #mystyleessential with my great Insta-buddy Coral (Stripey Coral). The idea is to get everyone sharing outfits of their key wardrobe pieces on the ‘gram’! Within 8 weeks we’ve had almost 3000 shares which is impressive considering there was only 1 post on this hashtag when we first launched it! So we decided to throw a fashion lunch to celebrate and say thanks to our Instagram friends who have supported us. We took the opportunity to give the lunch a purpose and collaborated with the important charity Smart Works which helps women get into the workplace through style, fashion and interview training.

Over 30 Instagram fashion bloggers joined us for a lunch on the Kings Road where we heard about the great work Smart Works are doing. The leading fashion design & trend expert Jo Collins gave an inspiration talk on future fashion trends and where they actually come from. A fun lunch was followed with an amazing raffle with prices including £200 voucher from the fashion brand Baukjen, Madeleine Thompson cashmere and loads of fab pieces from Wallis. We raised almost £500 for Smart Works who also went off with a van load of brilliant clothes for the charity.

A special thanks to Cornish Ware who created a personalised mug for everyone featuring #mystyleessential and for The Jam Tree and their brilliant hospitality. Scroll down to see lots of pictures and who came and also check out our film of the lunch! Our next event will be a summer drinks so watch this space and do message me if you’d like to come. Love Marie Louise, Founder of MLPR

Scroll down for some behind the scenes pictures by Susannah Fields

Charlie Collins, Director of Partnerships at Smart Works gives talk to Instagram Fashion Influencers | MLPR
Charlie Collins, Director of Partnerships, Smart Works explains the charity initiative | Photo by Susannah Fields
Followed by trend presentation by Jo Collins Style | Photograph by Susannah Fields

Instagram fashion bloggers at the #Mystyleessential Smart Works lunch | MLPR
From left to right | Debbie @theFashionablePan | Claire @clairemcnestry_styling | Eliza @elizas_everyday |Emma @the_stylecat Stephanie @scr_personalstylist | Photograph by Susannah Field

Elly @mummyyatesstyle | Maria @thatgirlwiththebob | Photo by Susannah Fields
Instagram Fashion Bloggers charity lunch | Smart Works | MLPR
Monika @monikagoestowork Sarah @thelondondresser Elena @stilettotrainers | Photo by Susannah Fields

Raffle time! Amazing prizes were won | Stripey Coral and Mrs ML Mode | Photo by Susannah Fields
Morag happy with her prize @mogzee_m | From the left Jo @jocollinsstyle Karen @thestylenurse and Lucy @lk_lipsticksnlaces | Photo by Susannah Fields
Thanks for reading and thanks everyone for coming!
Coral @stripeycoral and Marie Louise @mrsmlmode
Photography by Susannah Fields

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