Palones Launch event

Palones Fashion Launch Party, September 5th 2019

On Thursday 5th September, new British fashion brand Palones launched with a high profile party in Covent Garden. Stylist stars were out in full force to celebrate – Model Pixie Geldolf was on the decks, entertaining a glittering guests including Georgia Toffolo, Vick Hope and Immy Waterhouse. The new collection of limited edition women’s clothing was on show.

MLPR worked closely with the Palones team to orchestrate the launch which garnered media attention in the Daily Mail, Mail online, Hello Magazine and Evening Standard.

Within a week, Palones has received critical acclaim in Vogue, Daily Telegraph, Stella and You Magazine, with more media attention to appear.

LONDON, ENGLAND – SEPTEMBER 05: Heida Reed attends the launch of Palones on Langley Street, Covent Garden on September 05, 2019 in London, England. (Photo by David M. Benett/Dave Benett/Getty Images for Palones)
LONDON, ENGLAND – SEPTEMBER 05: Georgia Toffolo attends the launch of Palones on Langley Street, Covent Garden on September 05, 2019 in London, England. (Photo by David M. Benett/Dave Benett/Getty Images for Palones)
LONDON, ENGLAND – SEPTEMBER 05: Jessica Clarke and Tiger Lilly Taylor attend the launch of Palones on Langley Street, Covent Garden on September 05, 2019 in London, England. (Photo by David M. Benett/Dave Benett/Getty Images for Palones)
LONDON, ENGLAND – SEPTEMBER 05: Immy Waterhouse, Tiger Lilly Taylor and Kimmi Kim with guest attend the launch of Palones on Langley Street, Covent Garden on September 05, 2019 in London, England. (Photo by David M. Benett/Dave Benett/Getty Images for Palones)

2 Responses

  1. […] As a fashion PR, when you are building an influencer campaign for clients its important to build relationship first. Check out their Instagram feed and content and consider if your brand is relevant to them. Offering gifts can be a great way of starting a dialogue and organising coffees and lunches are always effective. When you do have a budget its essential to view media packs, consider their audience demographic and ask for any case-studies. Managing the clients expectations are also key. What are their objectives? Do they want sale, followers or brand awareness? Perhaps they want all three. Instagram is tricky and its fast. You have 3 seconds to make an impression on the grid and stories only last 24 hours. To make an impact for your campaign consider the group of influencers as a whole. Together they will create the momentum. Look at their communities, their engagement and content. Investing in at least one A list influencer is always effective. Remember the press will also follow them and the momentum can build from here. Check out the launch campaign I did for Palones here. […]

  2. […] Palones fashion launch party […]

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