Alexandra Miro, Swimwear, Fashion PR, London Fashion PR, Swimwear PR

MLPR was appointed in January 2017 to launch the new Alexandra Miro swimwear brand to the media.  The collection launched March 2017, season with seven key swimsuit styles and a silk resort-wear collection of kaftans and palazzo pants followed.

The Challenge

  • Launch the brand to top tier fashion media and secure coverage and support
  • Raise the profile of the designer to the media and consumer
  • Build support from key fashion influencers 

The Solution

  • Launched the brand with a private press event at roof-top W1 penthouse apartment
  • Organised a fashion influencer to host a private dinner to leading bloggers 
  • Proactive and considered press campaign to build relationship and support

The Results

  • Results have included profile features on the designer in Red Magazine, You Magazine and Health and Fitness
  • Alexandra Miro invited to take part in a Red Smart Women reader’s event 
  • A Red Insta-story take over by Alexandra Miro
  • Over 30 pieces of style news and product placement across Metro, Hello, Grazia, Vogue.co.uk, Marie Claire.co.uk and Wallpaper.
  • The collection has been snapped up by Harvey Nichols with more retailers to follow.

 Marie Louise has been integral to the launch of my brand. Not only has she got me incredible media coverage she has also been a great support, I would highly recommend her and her agency 

Alexandra Miro