We worked with the Nica bag brand from 2014 – 2016 and our communications spanned brand building, media launches and press office.

The Challenge

  • To re-position Nica as a cool, fashion forward accessory brand
  • Generate media coverage in the top tier fashion media.  

The Solution  

  • Brand consultancy included new campaign imagery by fashion editor and influencer Bonnie Rahkit
  • New fashion forward collection designed in collaboration with Bonnie Rahkit
  • Media launch at an intimate dinner with key fashion media and influencers.

The Results

  • Press coverage up by 50% in top tier media including Sunday Times Style, You Magazine, The Frugality, Erica Davies and Grazia.  
  • Up lift in sales across digital and wholesale


 Marie Louise and the team demonstrated a clear understanding of the brand strategy and provided a consistent and thorough approach.

They are straight forward to work with and deliver excellent results 

Brand Manager, Nica bags