We worked with the Nica bag brand from 2014 – 2016 and our communications spanned brand building, media launches and press office.
- To re-position Nica as a cool, fashion forward accessory brand
- Generate media coverage in the top tier fashion media.
- Brand consultancy included new campaign imagery by fashion editor and influencer Bonnie Rahkit
- New fashion forward collection designed in collaboration with Bonnie Rahkit
- Media launch at an intimate dinner with key fashion media and influencers.
- Press coverage up by 50% in top tier media including Sunday Times Style, You Magazine, The Frugality, Erica Davies and Grazia.
- Up lift in sales across digital and wholesale
Marie Louise and the team demonstrated a clear understanding of the brand strategy and provided a consistent and thorough approach.
They are straight forward to work with and deliver excellent results
Brand Manager, Nica bags