AW17 sees Somerville celebrate its 10th anniversary with the launch of a vintage inspired silk scarf collection, and gorgeous sleepwear range. Designed by Creative Director Sally Roberts, Somerville is a one-stop shop for chic and easy to wear pieces. New for AW17 include berets, slipper socks and clutch bags.
The Challenge
- Launch the brand to media and fashion influencers
- Build loyalty to the brand and generate media coverage across print & online
- Secure coverage in the Christmas gift pages
The Solution
- Brand consultancy with new fashion led campaign imagery
- Introduce key editors and influencers by a high-summer gifting campaign for holiday
- Proactive press office with Christmas hamper tactics
The Results
Work in progress - however within three weeks of starting the campaign we have achieved
- New campaign shoot with strong imagery for AW17 10th anniversary campaign
- Amazing response to the high summer collection across media and influencers
- 5 blog posts which have driven sales of summer hats and bags
MLPR has rapidly jumped into action and pulled together a new campaign shoot and a relationship building media programme for high summer. I've had instant coverage which has translated into sales. Its very exciting. 
