Fashion PR, Lifestyle PR, campaign imagery, London fashion pr


AW17 sees Somerville celebrate its 10th anniversary with the launch of a vintage inspired silk scarf collection, and gorgeous sleepwear range.  Designed by Creative Director Sally Roberts, Somerville is a one-stop shop for chic and easy to wear pieces. New for AW17 include berets, slipper socks and clutch bags.

The Challenge

  • Launch the brand to media and fashion influencers
  • Build loyalty to the brand and generate media coverage across print & online
  • Secure coverage in the Christmas gift pages

The Solution

  • Brand consultancy with new fashion led campaign imagery
  • Introduce key editors and influencers by a high-summer gifting campaign for holiday
  • Proactive press office with Christmas hamper tactics

The Results

Work in progress - however within three weeks of starting the campaign we have achieved

  • New campaign shoot with strong imagery for AW17 10th anniversary campaign
  • Amazing response to the high summer collection across media and influencers
  • 5 blog posts which have driven sales of summer hats and bags  


 MLPR has rapidly jumped into action and pulled together a new campaign shoot and a relationship building media programme for high summer.  I've had instant coverage which has translated into sales. Its very exciting. 

 Managing Director, Somerville