Alexandra Miro joins Red Smart Women discussion

Following on from the Red Magazine feature on Instagrammer’s and their brands, Alexandra Miro was invited to join a panel of entrepreneurs to discuss how they have build their Instagram channels.  It was an inspiring evening with Holly Anna Scarsella from Pampelone, Rae Feather,  Yosuki, founder of the hat brand and Jo Tutchener-Sharp, founder of children’s brand Scamp & Dude. … Read More

Somerville celebrating a decade of success

At the beginning of July we started our communications and brand consultancy programme for Somerville – a London based fashion and lifestyle brand.  With it’s 10th anniversary this autumn, its time for a refresh and the campaign kicks off with gorgeous new brand imagery which will run across the web, PR and look book.   We brought together an ace … Read More

Lazul hits the headlines

In June we were appointed by the luxury swim brand Lazul to generate some quick media wins, and build relations with celebrities and fashion influencers.  With very little time to play we dived straight in and have secured over twenty pieces of media coverage including Sunday Times Style, You Magazine, Stella Magazine, Daily Mail, Hello Fashion Monthly and more to … Read More

Do we need a new (modern) word for feminism?

Do we need a new (modern) word for feminism? This is the question we are hotly debating -and with some passion – in the Chic Stirrer office. And here’s why….. In a (frankly shocking) recent poll we conducted with a plethora of fab and feisty gals in our work place, on our London streets and in our Facebook/twitter feeds we … Read More

Never Mind The Bloggers: Are bloggers the punk of publishing?

Malcolm McLaren, the controversial ‘Godfather of Punk’ always said of his creation:  “Punk was an attitude.  It was never about having a Mohican haircut or a ripped T-shirt.  It was all about destruction and the creative potential within that.” So, the Chic Stirrer asks, are bloggers the new punks? Their role and their impact seem very similar: both break down … Read More

Is digital the future of fashion?

There will always be winners and losers in fashion retailing, and while it’s no secret that e-commerce is one of the fastest growing industries worldwide, businesses such as ASOS, Net-a-Porter and My-Wardrobe are still reporting losses whether it be from international expansion, magazine launches or factory fires. (link to story) But this is nothing new in the high and lows … Read More

MLPR host 24 hours in London for SOBAZAAR Norwegian VIPs

MLPR were enlisted to organise a whistlestop tour of London for 30 Norwegian journalists and celebrities coming to the country as part of the launch for SOBAZAAR, a fashion app tipped as the new Instagram and backed by Universal and Telenor. After jetting in guests touched down at the Soho Hotel and enjoyed lunch in the restaurant. Over tea and … Read More