MLPR has been instrumental in re-positioning Fiorelli as the go-to on-trend high-street accessory brand which has seen the label build on its sell-out success at leading department stores including John Lewis, Debenhams and House of Fraser.
Change press perceptions and re-position Fiorelli as on-trend, cool accessory brand – with an emphasis on ‘get the designer look for less’ message.
Luxury & stand-out campaign images by Donna Wallace, Accessories Editor, Elle Magazine. These ran across trade look book, website and PR
Designer collaboration with Marios Schwab with press breakfast launch and LFW gifting campaign
Promotions in You Magazine, Metro and Hello
Strong and tactical press office
Multi brand and stand-alone press launches
Regular press coverage in titles Grazia, Style, Stella, The Times, Instyle, Marie Claire, Elle, Hello Magazine, Look, Metro, Star, Heat Cosmopolitan and Glamour
30% increase of media coverage year on year
“Our partnership has been a really effective collaboration, delivering results and creating a solid PR platform . It has been a pleasure working with their enthusiastic and supportive team and I would recommend them to anyone who needs to build their brand profile.” Brand Manager, Fiorelli