Fashion PR, London Fashion PR


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MLPR has been instrumental in re-positioning Fiorelli as the go-to on-trend high-street accessory brand which has seen the label build on its sell-out success at leading department stores including John Lewis, Debenhams and House of Fraser.

The Challenge

Change press perceptions and re-position Fiorelli as on-trend, cool accessory brand – with an emphasis on ‘get the designer look for less’ message.

The Solution

Luxury & stand-out campaign images by Donna Wallace, Accessories Editor, Elle Magazine.  These ran across trade look book, website and PR

Designer collaboration with Marios Schwab with press breakfast launch and LFW gifting campaign

Promotions in You Magazine, Metro and Hello

Strong and tactical press office

Multi brand and stand-alone press launches

The Results

Regular press coverage in titles Grazia, Style, Stella, The Times, Instyle, Marie Claire, Elle, Hello Magazine, Look, Metro, Star, Heat Cosmopolitan and Glamour

30% increase of media coverage year on year

Our partnership has been a really effective collaboration, delivering results and creating a solid PR platform . It has been a pleasure working with their enthusiastic and supportive team and I would recommend them to anyone who needs to build their brand profile.” Brand Manager, Fiorelli