Swedish designer and entrepreneur Josefine Olsson is the talent behind the award winning Scandinavian label Greta. Launched in 2010, Josefine started her career in fashion PR before founding the lifestyle shop Muse in 2002, which she ran for four years and then went on to develop her own label.
Greta’s concept is based on ‘simplicity’ and the collection’s dresses and blouses have been designed with the ‘busy fast paced woman with a strong sense of fashion’ in mind. The classical pieces with an elegant and free flowing silhouette never go out of style and the Greta dress is so versatile it can be dressed up or dressed down. The materials selected are always of top quality silk, adding a luxurious feel and fall to the garment
Greta is very well established in Sweden and is regularly worn on TV presenters, actresses and the Swedish Royal family. It was won the Best New Designer Award by Elle Magazine in Sweden, and Fashion Company of the Year by the Swedish Fashion Council in 2012.