LAZUL is a London based luxury resort wear brand fusing 1970’s inspired elegance with modern design. Exclusively launched by Harrods in 2012, LAZUL is positioned in some of the worlds most prestigious luxury retailers throughout Europe, Asia, Middle East, and America including Harrods, Selfridges, Saks Fifth Avenue, Ind Brown Thomas.
The Challenge
MLPR was appointed May (2017) to secure immediate coverage immediate coverage across print, online, bloggers and celebrities.
The Solution
A strong, proactive and tactical press office focusing on the on-trend pieces
Press appointments at the SS18 sales showroom
Gifting key editors and bloggers
The Results
The campaign is currently in progress - however within 2 months we have secured over 20 pieces of coverage, including front cover of Sunday Telegraph, features in Stella, You, Style, Daily Mail, Daily Telegraph, Cosmopolitan and Hello Fashion Monthly