Iris fashion shop Queens Park

 

MLPR worked with the Iris fashion boutique from 2014-2015 specifically to launch the e-commerce

The Challenge

  • Launch the new Iris e-shop
  • Build loyalty to the brand and generate media coverage across print & online
  • Secure style news, brand profiles and product placement

The Solution

  • Target key media local to the London stores and build on existing awareness and loyalty
  • Utilise the new Iris own brand to build awareness with clever campaigns such as May Bank Holiday weekend press gift boxes 
  • Proactive press office across all categories to generate product coverage 
  • Celebrate Iris 10th anniversary with celebrity and influencer in-store event

The Results

  • Half page feature in Sunday Times Style Magazine 
  • Over 100 pieces of coverage in 12 months 
  • Significant up-lift in on-line sales  

 

 We took on the agency to launch our new website www.irisfashion.co.uk and generate traffic, awareness and customers to the site.  The campaign created real impact which drove traffic to the site and generated online sales generated from the media coverage.  

 Commerce Director, Iris