We worked with the Nica bag brand from 2014 – 2016 and our communications spanned brand building, media launches and press office. The Challenge: To re-position Nica as a cool, fashion forward accessory brand and generate media coverage in the top tier fashion media. The Solution: We organised for fashion editor and influencer Bonnie Rahkit … Read More
Marie Louise worked with the award-winning British brand Seasalt for almost three years (2013-2016). The challenge: To build relationships with top tier media and generate major coverage across print and on-line. The solution: A strong, proactive and tactical press office with annual press days Brand consultancy with bi-annual fashion forward campaign imagery styled by fashion magazine editors Monogrammed PJ … Read More
MLPR has been instrumental in re-positioning Fiorelli as the go-to on-trend high-street accessory brand which has seen the label build on its sell-out success at leading department stores including John Lewis, Debenhams and House of Fraser. The Challenge Change press perceptions and re-position Fiorelli as on-trend, cool accessory brand – with an emphasis on ‘get the designer look for less’ … Read More
MLPR never fail to impress in their relentless pursuit of opportunities for the Kirsten Goss brand. In the relatively short time that we’ve been on board, MLPR have produced some fantastic results for us in the media. Our latest highlight was Nicole Sherzinger in an array of our cuffs at the Brit awards. We also love their press day format … Read More
French lingerie leader Maison Lejaby collaborated with designer talent Lea Peckre to launch a prêt-á-porter collection for AW14 during Paris Fashion Week. “I wanted to bring a modern touch,” commented Lea Peckre. With a focus on the silhouette, statement pieces made out of tulle give a screen like effect on the skin, suggesting rather than revealing the underwear. Mixing fabrics … Read More
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