Marie Louise worked with the award-winning British brand Seasalt for almost three years (2013-2016).  

The challenge:

To build relationships with top tier media and generate major coverage across print and on-line.

The solution:

A strong, proactive and tactical press office with annual press days

Brand consultancy with bi-annual fashion forward campaign imagery styled by fashion magazine editors

Monogrammed PJ Xmas gifting to editors and influencers

Annual celebrity designer a ‘jute’ charity collaboration for charity, Fisherman’s Mission.  Celebrities included Dame Judi Dench, Savannah Miller and Poldark actress, Eleanor Tomlinson.  The campaign ran for three years with celebrity press dinner launch events. 

The Results:

Over 160 pieces of press coverage a year – across key titles, Daily Telegraph, Daily Mail, Stella through to You Magazine and Country Homes & Interiors.

Brand awareness and media support for Seasalt increased by over 60% in key titles with editors including Lorraine Candy, Lisa Armstrong, We are Twinset and Sasha Wilkins posting on their social channels about Seasalt. 

Marie Louise has been a key member of the team working on Seasalt’s PR activity over the last couple of years. She has always been very proactive and we have gained coverage in many high profile titles thanks to her involvement,”  Brand Manager, Seasalt