Emma Jacobs, is a features writer and commissioning editor for the FT – see this link on her article on moth prevention & the lovely Julia Dee from www.totalwardrobecare.co.uk
1.What are you working on at the moment?
A mix of things. But a couple of pieces on rich and poor migrants to Britain is occupying me.
2.Best way for PRs to pitch by phone or email?
Email and perhaps a follow-up phone call.
3.How many emails do you get a day?
4. What % do you roughly manage to read?
About 40 per cent.
5. Any tips on what PR’s should avoid doing?
Yes. Make sure the product/service/person you are promoting is actually a fit with the journalist – so research their interests. In fact, make sure you have read the paper or magazine they write for before making contact. I am constantly amazed at how many people have no idea what the publication they are trying to pitch at is about. Don’t just send bland press releases, try to tease out a couple of potential angles that might be a fit with the writer. Keep press releases short.
4.Best invite you have ever received?
They’re good for different reasons – you never know what conversations you’ll end up having.
5. Best press day you have been to?
I try to avoid them.
6. What is your wish list accessory for this season?
7. Best PR freebie gift .
Flowers as I don’t have to hand them in to the FT Christmas raffle.
8. Top press trip.
I don’t take them.
9. Top tips how to make a story catch your eye
Short and snappy.