One our of favourite blogs, Top Stylista Com was set up by personal stylist Chantelle Znideric in 2007 and now gets 150k unique visitors a months. We got in touch with editor, Jamie Louise Nicholson, for a quick interview
1.What are you working on at the moment?
Spring/Summer Trends and Luxury gadgets.
2.Best way for PRs to pitch by phone or email?
Email – gives me a chance to read through the information carefully and is also nice to have a picture to refer to.
3.How many emails do you get a day?
4. What % do you roughly manage to read?
95% – 100%
5. Any tips on what PR’s should avoid doing?
Being too forward.
4.Best invite you have ever received?
Romina Karamanea Autumn/Winter 10-11 show.
5. Best press day you have been to?
6. What is your wish list accessory for this season?
7. Best PR freebie gift
A Modalu London bag.
8. Top press trip
Not yet been to one.
9. Top tips how to make a story catch your eye
Short and to the point information and well presented imagery. Too much information can sometimes be overwhelming and time consuming.