How to get Instagram savvy at The Olympia Beauty Event

When I was invited to join a panel discussion on ‘how to get noticed’ on social media and get your blog to stand out at the Olympia Beauty event last weekend, I was asked to focus on my Instagram channel @MrsMLMode.

One of the brilliant things about Instagram is you can continually experiment and play around for success. My account is over 6 years old and first began as MLPR, reporting on my agencies work. After setting up The F Club blog over a year ago, I wanted to create more of an Insta-Vlog channel focusing on my style and work as a London Fashion PR and hence, the rename @MrsMLMode

At this point I teamed up with Instagram Marketing expert Fiona Austin who has carefully guided my strategy and helped me define my niche, voice and focus.

Without a doubt, Instagram is the new frontier of social media and is fast becoming more relevant than your home page. For me, it’s the most important communication platform for brands and businesses.

With the direction of Fiona, I’ve managed to grow my audience from 600 to 7,000 in 6 months. And the best news – we’ve now teamed up to launch our own specialist Instagram Marketing consultancy, Social Paradise, which will launch in October! (So watch this space)

In the meantime, I thought I’d share my top 5 tips on how to get Instagram savvy

1. The Why? Define your Instagram objective. What’s your point and what are you trying to achieve
2. What is your niche – be as focused as you possibly can on your audience
3. Tell it on the tin – Use your biography and bio-link wisely
4. Make sure the creative is as strong as possible and develop an engaging voice. (Think of your Instagram grid as your home. Does it look tidy? Would you invite people over?)
5. Finally start socialising. Who do you want to invite over? Say hi and always say thank you

Oh .. and don’t forget the hashtags – but then that’s number 6!  So I’ll leave that for next time

Love, Marie Louise  x

Marie Louise, Davina Kumal PRfor The Institute of Anti-Aging, Simone Partner (Eltoria) and Mark Smith from The Spa Man blog
Fiona Austin with Jane Cunningham – journalist and blogger, Francesca Scrambler – Gleam
and Genevieve Niko – Communications Consultant
Olympia Beauty event

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