MLPR was appointed in January 2017 to launch the new Alexandra Miro swimwear brand to the media.
The designer Alexandra has been driven by a personal desire to find the perfect one-piece, and has created a statement range mixing streamline, minimalist design with a body contouring system. Each of the styles has been designed to life and shape and amplify the body in all the right places. The collection launched March 2017, season with seven key swimsuit styles and a silk resort-wear collection of kaftans and palazzo pants followed.
MLPR worked in tantum with Alexandra to amplify a tactical marketing campaign which included statement fashion led imagery, a private press event at roof-top W1 penthouse apartment and an fashion influencer dinner.
Results have included profile features in Red Magazine, You Magazine and Health and Fitness – plus style news across Metro, Hello, Grazia, Vogue.co.uk, Marie Claire.co.uk and Wallpaper.
The collection has been snapped up by Harvey Nichols with more retailers to follow.